When you arrive at the Amazon Services website, you’ll see that the option to sign up for Seller Fulfilled Prime waitlist with a side note:
“Seller Fulfilled Prime is not accepting new registrations at this time. Click the Join the Waitlist button if you would like to be notified when enrollment reopens.”
Which means you either join the waitlist and wait while your products sit in inventory (while also not on Amazon’s website) OR sign up for Fufillment By Amazon (FBA).
What is Seller Fulfilled Prime on Amazon?
“Seller Fulfilled Prime is the Prime program that allows you to deliver directly to domestic Prime customers from your own warehouse. By displaying the Prime badge, you are committing to fulfill orders with Two-Day Delivery at no additional charge for Prime customers. Amazon gives you access to the right transportation solutions to help you meet the high bar for the Prime customer experience.”
What has Amazon reported about the SFP waitlist?
Basically nothing, we haven’t seen any direct report of this news from Amazon and deep googling on the world wide web provided no answers as to why Amazon created a waitlist for potential SFP sellers.
For our current customers who are using the SFP sales channel that signed up before that brooding waitlist sign appeared, there has been no notice of any changes in their status. It looks like Amazon will grandfather existing customers in with their SFP status.
The first sign of this change we found was posted on Reddit about three months ago and the waitlist has continued:
Seller Fulfilled Prime may be an option of the past. They haven’t released any news of reopening or how long that waitlist even is!