As the e-commerce world gets more competitive, businesses must keep thinking outside the box as much as possible to attract customers. Here are some of the top 2019 ecommerce trends that are helping many brands to stand out from the competition and make headlines while doing so.
#1. Limits On Returns
23% of people are likely to return products that they purchased online. Handling refunds and exchanges can become expensive for a business. The reason a lot of customers do this is that online orders are much easier to cancel. They just need to click a few buttons.
Amazon is implementing a lifetime-ban on “serial returners,” to stop them from returning too many products. H&M requires customers to pay postage on return items to cut down on returns, knowing that most people don’t want to spend on postage or walk to the post office. Changes on return limits is a ecommerce trend that we will continue to see.
#2. Customers Purchasing Directly on Social Media
Another ecommerce trend includes many platforms such as Facebook, Instagram, WhatsApp, and Snapchat blossoming into transaction platforms. They are making it easy for customers to directly make purchases without leaving the app. This way, they’ll have very little time to change their mind before buying. There’s a reason why Kylie Jenner is a billionaire. Her Kylie Cosmetics brand is sold through Snapchat’s “Shop and Cop.” People don’t get enough time to come to their senses.
#3. Centralized Product Content is a Top Ecommerce Trend
Businesses are following the ecommerce trend of investing a lot of resources on developing content to promote their products. Most customers decide which products to buy after doing some research online. Through content syndication apps, brand manufacturers, distributors, and wholesalers are now able to share product information and content directly with retailers and marketers. That way, the product information is always relevant and up-to-date, and then shared to customers.